[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.asipo.cz\/jake-jsou-dnes-zasady-cookies-eu\/#Article","mainEntityOfPage":"https:\/\/www.asipo.cz\/jake-jsou-dnes-zasady-cookies-eu\/","headline":"Jak\u00e9 jsou dnes z\u00e1sady cookies (EU)","name":"Jak\u00e9 jsou dnes z\u00e1sady cookies (EU)","description":"Je jasn\u00e9, \u017ee s rozvojem internetu se m\u011bn\u00ed i jeho pravidla. Je to p\u0159edev\u0161\u00edm z...","datePublished":"2023-04-22","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.asipo.cz\/author\/#Person","name":"","url":"https:\/\/www.asipo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"asipo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.asipo.cz\/wp-content\/uploads\/internet1_10_10_10_10_10_9.jpg","url":"https:\/\/www.asipo.cz\/wp-content\/uploads\/internet1_10_10_10_10_10_9.jpg","height":0,"width":0},"url":"https:\/\/www.asipo.cz\/jake-jsou-dnes-zasady-cookies-eu\/","about":["Spole\u010dnosti"],"wordCount":462,"articleBody":"   Je jasn\u00e9, \u017ee s rozvojem internetu se m\u011bn\u00ed i jeho pravidla. Je to p\u0159edev\u0161\u00edm z d\u016fvodu bezpe\u010dnosti a ochrany u\u017eivatel\u016f, nebo\u0165 r\u016fzn\u00ed podvodn\u00edci maj\u00ed st\u00e1le v\u00edce mo\u017enost\u00ed, jak z\u00edskat osobn\u00ed data u\u017eivatele. A jedn\u00edm z t\u011bchto krok\u016f byly i z\u00e1sady cookies (EU) https:\/\/www.odnesto.cz\/zasady-cookies-eu\/. Ty se toti\u017e v ned\u00e1vn\u00e9 dob\u011b pom\u011brn\u011b dost zm\u011bnily. Zat\u00edmco d\u0159\u00edve o t\u011bchto souborech nev\u011bd\u011bl z b\u011b\u017en\u00fdch u\u017eivatel\u016f prakticky nikdo, nyn\u00ed na n\u00e1s sk\u00e1\u010de na ka\u017ed\u00e9 webov\u00e9 str\u00e1nce dotaz, zda d\u00e1me souhlas s jejich zpracov\u00e1n\u00edm. V\u011bt\u0161ina z n\u00e1s v\u0161ak klikne \u201eano\u201c, ani\u017e by p\u0159esn\u011b v\u011bd\u011bla, k \u010demu d\u00e1v\u00e1 souhlas. A to rozhodn\u011b nen\u00ed dob\u0159e.Tyto soubory se automaticky ukl\u00e1daj\u00ed do po\u010d\u00edta\u010de a slou\u017e\u00ed k tomu, aby se webov\u00e1 str\u00e1nka p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b na\u010detla rychleji. Ov\u0161em pro provozovatele webov\u00fdch str\u00e1nek m\u00e1 naprosto jin\u00fd v\u00fdznam. Pokud toti\u017e d\u00e1te souhlas s jejich zpracov\u00e1n\u00edm, bude m\u00edt k t\u011bmto informac\u00edm p\u0159\u00edstup i algoritmus internetu. A ten je vyu\u017e\u00edv\u00e1 n\u011bkolika zp\u016fsoby. T\u00edm zdaleka nejz\u0159ejm\u011bj\u0161\u00edm je personalizovan\u00e1 reklama. Jednodu\u0161e \u0159e\u010deno, budou v\u00e1m vyskakovat internetov\u00e9 reklamy na produkty, kter\u00e9 se vztahuj\u00ed k t\u00e9mat\u016fm nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek. Samoz\u0159ejm\u011b, zdaleka ne ka\u017ed\u00e9mu to vad\u00ed, av\u0161ak jsou lid\u00e9, kte\u0159\u00ed nemaj\u00ed zrovna radost, \u017ee dal\u0161\u00ed strana zn\u00e1 jejich preference.Tak\u00e9 je pravdou, \u017ee tyto soubory mohou b\u00fdt prod\u00e1ny t\u0159et\u00edm stran\u00e1m, kter\u00e9 je op\u011bt vyu\u017eij\u00ed k zas\u00edl\u00e1n\u00ed r\u016fzn\u00fdch reklam. Dostat se k nim v\u0161ak mohou tak\u00e9 podvodn\u00edci, kte\u0159\u00ed d\u00edky tomu zjist\u00ed nap\u0159\u00edklad va\u0161i e-mailovou adresu, a budou v\u00e1m pos\u00edlat r\u016fzn\u00e9 podvodn\u00e9 e-maily. Ty pak mohou b\u00fdt d\u00edky znalosti va\u0161ich preferenc\u00ed mnohem sofistikovan\u011bj\u0161\u00ed, tak\u017ee jim mnohem snadn\u011bji nalet\u00edte a p\u0159ijdete o pen\u00edze.To v\u0161e jsou tak\u00e9 d\u016fvody, pro\u010d bychom m\u011bli v\u017edy cookies odm\u00edtnout. A pokud webov\u00e1 str\u00e1nka tuto mo\u017enost nenab\u00edz\u00ed, pak je nejlep\u0161\u00ed ji opustit a danou informaci naj\u00edt jinde. Je toti\u017e faktem, \u017ee va\u0161e bezpe\u010dnost za to rozhodn\u011b nestoj\u00ed. Probl\u00e9mem je, \u017ee o tomto nebezpe\u010d\u00ed v\u00ed jen velmi m\u00e1lo lid\u00ed. Av\u0161ak je pravd\u011bpodobn\u00e9, \u017ee jak se tyto v\u011bci stanou st\u00e1le \u010dast\u011bj\u0161\u00edmi, poroste i pov\u011bdom\u00ed o nich. A to pom\u016f\u017ee je ochr\u00e1nit.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e9 jsou dnes z\u00e1sady cookies (EU)","item":"https:\/\/www.asipo.cz\/jake-jsou-dnes-zasady-cookies-eu\/#breadcrumbitem"}]}]