[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.asipo.cz\/jak-by-mely-vypadat-produktove-fotografie\/#Article","mainEntityOfPage":"https:\/\/www.asipo.cz\/jak-by-mely-vypadat-produktove-fotografie\/","headline":"Jak by m\u011bly vypadat produktov\u00e9 fotografie","name":"Jak by m\u011bly vypadat produktov\u00e9 fotografie","description":"Ka\u017ed\u00fd podnikatel v\u00ed, \u017ee je pot\u0159eba propagovat nejen firmu jako celek, ale tak\u00e9 jednotliv\u00e9 v\u00fdrobky....","datePublished":"2023-06-12","dateModified":"2023-07-12","author":{"@type":"Person","@id":"https:\/\/www.asipo.cz\/author\/#Person","name":"","url":"https:\/\/www.asipo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2dfb47fe8ef5e1795dc8fdf9fc01f7f6e0de0c5b588d6a35abd2f00b6a65d2be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"asipo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.asipo.cz\/wp-content\/uploads\/produktfoto1.jpg","url":"https:\/\/www.asipo.cz\/wp-content\/uploads\/produktfoto1.jpg","height":0,"width":0},"url":"https:\/\/www.asipo.cz\/jak-by-mely-vypadat-produktove-fotografie\/","about":["Spole\u010dnosti"],"wordCount":425,"articleBody":"   Ka\u017ed\u00fd podnikatel v\u00ed, \u017ee je pot\u0159eba propagovat nejen firmu jako celek, ale tak\u00e9 jednotliv\u00e9 v\u00fdrobky. Ty tak m\u016f\u017eeme vid\u011bt nejen v let\u00e1c\u00edch, ale i na webov\u00fdch str\u00e1nk\u00e1ch \u010di v televizi. Aby zde v\u0161ak mohly b\u00fdt ukazov\u00e1ny, je pot\u0159eba je nejprve vyfotografovat. A to nen\u00ed ani zdaleka tak jednoduch\u00e9, jak se m\u016f\u017ee zd\u00e1t. Produktov\u00e9 fotografie toti\u017e mus\u00ed spl\u0148ovat ur\u010dit\u00e1 pravidla, aby byl jejich \u00fa\u010del kompletn\u011b spln\u011bn. Ta se t\u00fdkaj\u00ed nejen v\u00fdrobku samotn\u00e9ho, ale i kompozice, sv\u011btla a mnoha dal\u0161\u00edch v\u011bc\u00ed. I to je d\u016fvod, pro\u010d jsou k tomuto \u00fa\u010delu naj\u00edm\u00e1ni profesion\u00e1ln\u00ed fotografov\u00e9 se zku\u0161enost\u00ed v oboru.V prvn\u00ed \u0159ad\u011b je pot\u0159eba produkt vyfotit tak, aby vypadal co nejl\u00e9pe, a z\u00e1rove\u0148 se zd\u016fraznily jeho p\u0159ednosti, zat\u00edmco se zakryj\u00ed nedostatky \u010di m\u00e9n\u011b lichotiv\u00e9 \u010d\u00e1sti. Proto jsou nap\u0159\u00edklad televize foceny zep\u0159edu, zat\u00edmco po\u010d\u00edta\u010de z boku. Pokud jde o sv\u011btlo, to by m\u011blo b\u00fdt p\u0159im\u011b\u0159en\u00e9. Objekt mus\u00ed b\u00fdt samoz\u0159ejm\u011b jasn\u011b vid\u011bt, av\u0161ak z\u00e1rove\u0148 se nikde nesm\u00ed p\u0159\u00edli\u0161 lesknout, nebo\u0165 to by jednak odv\u00e1d\u011blo pozornost od produktu jako celku, a tak\u00e9 znemo\u017e\u0148ovalo jeho \u010d\u00e1st vid\u011bt. To je d\u016fle\u017eit\u00e9 zejm\u00e9na u v\u011bc\u00ed s leskl\u00fdm povrchem, kde je pot\u0159eba tento lesk zd\u016fraznit, av\u0161ak nikoliv tak, aby n\u011bjak\u00fdm zp\u016fsobem obstruoval v\u00fdhled.V p\u0159\u00edpad\u011b, \u017ee jde o kompozitn\u00ed fotografii, tedy se tam nach\u00e1z\u00ed v\u00edce prvk\u016f, je pot\u0159eba naaran\u017eovat v\u0161e tak, aby p\u0159edm\u011bt, kter\u00fd m\u00e1 b\u00fdt propagov\u00e1n, byl zdaleka nejv\u00fdrazn\u011bj\u0161\u00ed. To samoz\u0159ejm\u011b mnohdy neznamen\u00e1, \u017ee by m\u011bl b\u00fdt v sam\u00e9m centru obrazu. Cel\u00e1 kompozice mus\u00ed p\u016fsobit p\u0159edev\u0161\u00edm p\u0159irozen\u011b, a odv\u00e1d\u011bt pozornost k dan\u00e9mu zbo\u017e\u00ed, ani\u017e by si toho \u010dlov\u011bk v\u0161iml.Samoz\u0159ejm\u011b, n\u011bkdy chceme zve\u0159ejnit jen fotku na\u0161eho produktu v let\u00e1ku. V takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zvolit takovou barvu str\u00e1nek, aby se na n\u00ed vyj\u00edmal a z\u00e1rove\u0148 se tyto barvy mezi sebou \u201enepraly\u201c. To nen\u00ed zrovna snadn\u00e9, kdy\u017e mus\u00edme na jednu str\u00e1nku d\u00e1t mnoho druh\u016f zbo\u017e\u00ed, av\u0161ak v\u011b\u0159te, \u017ee to povede k \u00fasp\u011bchu. A to je d\u016fvod, pro\u010d to v\u0161e d\u011bl\u00e1me.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak by m\u011bly vypadat produktov\u00e9 fotografie","item":"https:\/\/www.asipo.cz\/jak-by-mely-vypadat-produktove-fotografie\/#breadcrumbitem"}]}]